The Bean Trees- Outsider

In The Bean Trees by Barbara Kingsolver, being an outsider is not just one main theme, but it is one theme that is reoccurring throughout the whole book. When someone is an outsider, they are different from everyone else, and somewhat stand out. Right off the bat, outsiders don't fit into commonly used stereotypes. Kingsolver uses Taylor, Turtle, Esperanza, and Estevan to portray this theme. Taylor is an outsider because she is just not a typical girl. Unlike many other girls in her town, Taylor does not want to become pregnant. In fact, she wants to graduate from high-school, or at least intended to, and wants to have a good future.Even though Taylor doesn't want to get pregnant, she gets stuck with being a mother anyways. Taylor travels to find a more meaningful life, but she still feel like she doesn't fit in, or even belong. Because Taylor doesn't share any specific ‘bond' with anyone, she is an outsider. Later on in the novel, she meets Esperanza and Estevan, who share com mon values as her. Turtle, Taylor's adoptive daughter is as well an outsider. As Turtle was abused, she suffers to be an outsiders to her own body. Because of this, Turtle will never develop mentally as quick as other children her age. For the first half of The Bean Trees, Turtle is silent.She cannot communicate with others, as her own words are trapped inside of her body, causing her to be an outsider from the ones who love and surround her. Kingsolver converts the message that many different barriers can cause people to become outsiders, as Turtle's is a language barrier. When turtle finally overcomes these barriers and finds someone who shares common strengths and weaknesses, she is finally an insider. Esperanza is living in a country where she is not welcomes because of her culture. She was forced to give up her own child, and does not express herself because of a language barrier.Everyday, she lives holding her emotions inside, feeling as an outsider, thinking she doesn't even belong here, which eventually bottles up, and leads her to try and kill herself. Although she is married, she is still missing a puzzle piece, her daughter. Estevan is clearly an outsider, as well is his wife, Esperanza, because they are immigrants. Estevan is used to all of the hate against immigrants, and he becomes accustomed to being an outsider. Estevan states â€Å"What I really hate is not belonging in any place. To be unwanted everywhere. † Conveying these thoughts, Estevan believes him nor his wife, Esperanza, have a place in society.Later in the novel, Taylor, Esperanza, and Estevan become insiders as they find outsiders who they share common morals and bonds with. In life, everyone has numerous obstacles and barriers they think they may never overcome, but once they do, they are finally able to communicate to the world and create friendships with people who have similar interests. When everyone comes together as a family, each and every person is finally appreciate d for every attribute that makes them unique. Being an outsider is not particularly a bad thing, as it might just be what keeps one human and especially different from everyone else.

Compare and contrast the ways in which Owen and Sassoon present images of suffering and death in Exposure and The Hero Essays

Compare and contrast the ways in which Owen and Sassoon present images of suffering and death in Exposure and The Hero Essays Compare and contrast the ways in which Owen and Sassoon present images of suffering and death in Exposure and The Hero Essay Compare and contrast the ways in which Owen and Sassoon present images of suffering and death in Exposure and The Hero Essay Essay Topic: A Long Way Gone Owen and Sassoon are both famous poets, who wrote their poems during and about the First World War. Wilfred Owen was very descriptive poet, who wrote in great details about all that he saw, using much poetic and flowing language. Siegfried Sassoon however was very cynical about the people running the war, and could not see a point in all the death going on all around. However, they both fought in the war and since they should have many experiences of war in common, their poems should surely have very common themes and views, and those should be typical of the time. However, after examining the poems closely, one can determine that there are a great amount of differences between the two poems. In Exposure, Owen uses much descriptive language to allow the reader to perfectly understand and almost feel the suffering that is going on in this war. He describes the wind as iced and knifing, which in itself would be painful; he personifies the wind to a point, because it is stabbing him, and only humans can do that. The suffering and pain that is going on will not and cannot stop, since in the distance, incessantly, the flickering gunnery rumbles. Owen seems to convey a sense of misery and hopelessness upon the whole situation. He even makes the morning sound miserable, since normally dawn means a fresh start, new beginnings, new hope; whereas here, dawn is simply a bringer of poignant misery. This emotion is quite sharp, stinging and painful. Owen also manages to separate war from everyday life, because the soldiers no longer know what is happening elsewhere: We only know war lasts, rain soaks, and clouds sag stormy. The use of the word sag seems to indicate gloominess and almost apathy, as if the clouds could no longer care to hold themselves in shape. Even the enemy (which in this case is the start of a new day which has been personified) is melancholy; everyone is suffering, there is no point to this war. If both sides are suffering, he seems to say, why should they both continue to go through this misery? Finally, to end the isolation felt by all, and to finalise the general amount of suffering and isolation that is being experience, Owen says that the love of God seems dying. The situation cannot get more desperate, and yet, in their hour of need, no help comes, and the desolation and pain just continues. However, in The Hero, suffering and pain is portrayed quite differently. Since the subject matter is completely different, the reasons and methods of portraying pain obviously differ. This poem is much more cynical in comparison to Exposure, because here the only suffering that is endured is purely due to second hand relation of news. The mothers voice is described as tired, perhaps because she has been completely drained by the news that her son is dead. Tired here seems to indicate that she has had enough. The anguish that she is going through comes out more with her voice that quavered to a choke. Quavering describes the voice almost wobbling, perhaps due to the mother crying, and the fact that it went to a choke shows how much this news has affected her. She tails off involuntarily, and is obviously choked and so overpowered by her grief that she cannot continue talking. This section of the poem describes her grief very delicately, like how Owen describes the elements of nature v ery carefully in Exposure. However, once we get to the third stanza, we find out the main truth of what happened to Jack, and the poem suddenly becomes very critical of authority, and it also becomes generally callous overall. Normally, one does not insult the memory of the dead, but here, the Brother Officer thinks about Jack in blunt terms; not softening the memory of his death at all, but just casually thinking what he thought at the time. The way he calls Jack a useless swine demonstrates this perfectly, swine highlighting how low his opinion was of Jack whilst he was still alive. He also calls him, although not out loud, cold-footed, showing how cowardly he was. Perhaps the insults were because Jack could simply not stand the suffering in the trenches however, since the Brother Officer doesnt think like that, the reader is still exposed to his criticism. This is completely unlike how Owen describes suffering, with great detail and much description; Sassoon just goes straight to the point. In both poems, there are also many mentions of death as a theme, and death is so final, that surely there should be only one way to describe it. However, since Owen and Sassoon have very differing views, the ways in which they portray death are very different. Wilfred Owen has many mentions of death in the final few stanzas of Exposure, whereas The Hero has many mentions of death throughout the poem, since the whole poem is referring to the death of Jack. In Exposure, Owen makes various mentions of death, which adds to the overall gloom and almost apprehension of what is to come throughout the poem. The narrator is sure that death is near: - Is it that we are dying?. You could also interpret snow-dazed as being close to death, since the soldiers are almost paralysed by the cold, which comes as such a shock that they are almost hypnotised and lose all their knowledge of what is going on around them. Again, Owen reinforces this with sun-dozed, which seems to imply that the soldiers are just lying on the ground, looking at the sun. He calls the soldiers drowsing- perhaps because they are close to death. The reminiscence that occurs in stanza 6 could be introspection and vision of their past before death. Our ghosts drag home: the very word drag shows how tired the soldiers are in life, and how much they want to be resting, preferably at home. The final mention of death is at the very end of the poem, in the final stanza, where many soldiers and in a way the narrator are described as being dead by the end of the evening. This shows in how Owen describes the frost as being fastened on the people, and the frost damages the bodies. Shrivelling many hands and the use of the word shrivelling really brings home the reality of death, but yet again, it is described in a very detailed, descriptive way. And finally, the bodies are removed by the burying-party, who pause over half-known faces. The dead were once alive and known by the living, but now that is gone. Finally, part of the very final line is the most haunting of all: all their eyes are ice, describing the burying-party, people who are still living, but yet are almost dead at the same time. Sassoon on the other hand in this case gives neither any dignity to the dead, nor to the Brother Officer who holds no respect for Jack. The way that Sassoon describes his death is very short, blunt and straight to the point: Blown to small bits. No mention of him even being human once, no long descriptive words; instead he is almost de-personified by the bluntness and the lack of caring that is shown to his death by anyone except his mother. Apathy seems to be a common theme here with Exposure, since the burying-party do not show much respect towards these dead, because they have seen so many. They no longer care about the matter of death, and neither does the Brother Officer. The fact that only Jacks mother cares about his death is quite poignant, and it does give a sense that there were so many casualties that people became immune to feeling suffering about death after a while. There are few similarities between these poems, but many differences. This is unexpected, since both poems are written at the same time about the same war, yet ultimately it is the personality and personal views of the author that influences what is written about.

Blood Flow and cardiovascular Disease, non lipid cardiovascular risk Essay

Blood Flow and cardiovascular Disease, non lipid cardiovascular risk factors - Essay Example Blood, returning to the heart from all over the body, flows into the right atrium. The blood flows from the right atrium into the right ventricle, which in turn pump it out to the lungs for oxygenation. Then the oxygenated blood returns to the left atrium. From the left atrium, the oxygenated blood flows into the left ventricle which pumps the oxygen-rich blood into the arteries. Pumping or contraction of the left ventricle should be very powerful to keep flowing of the blood throughout the whole body. The strength of the heart muscle depends on the oxygen and nutrient supply coming from the coronary arteries. The walls of these arteries are strong, elastic and flexible. The heart muscle is supplied by three major coronary arteries. Two of them arise from a common stem, called the left coronary artery which supplies the left side of the heart. It divides into left anterior descending branch which supplies the front part of the heart, and the left circumflex branch which supplies the left lateral and back side of the heart. The right coronary is separate and supplies the right and the bottom parts of the heart. The inner layer of the coronary arteries is quite smooth allowing blood to flow easily. With aging, cholesterol and calcium content in the walls of the coronary arteries increases, making them thickened and less elastic. The prolonged effect of risk factors with the consequence of aging, damage of the inner layer of the arteries becomes predominant, especially in the coronaries. This change is called atherosclerosis which is a progressive hardening of the arteries caused by the deposit of fatty plaques and the scarring and thickening of the artery wall. Inflammation of the artery wall and the development of blood clots can obstruct blood flow and cause heart attacks or strokes.[1]Nieminen and colleagues concluded that coronary artery disease is a major cause of heart failure.[4]The deposits or plaques may increase in size and block the arteries. If

Communication in Economics Essay Example | Topics and Well Written Essays - 1000 words - 1

Communication in Economics - Essay Example It warned about its rampant inflation, unemployment, high rates of interests and soaring poverty. It feared that economy would worsen and collapse in the absence of strong and effective measures. The interest rate was on a record of seventy percentages in year 2005 while the inflation was more than three hundred and fifty percentage. This indicates the poor condition of economy of Zimbabwe. The International Monetary Fund warns that Zimbabwes gross domestic product will likely shrink another seven percent this year. In addition, some economists predict that by years end inflation could reach 1,000%. (Franceschi, 2005) Companies are shutting down, unemployment is increasing and there is shortage of food. The productivity has decreased. This resulted in various social problems like increase in crime rate, illegal immigration to other countries, increased corruption and many others. There are various political, economic and social reasons of Zimbabwe’s economic crisis. These range from leadership to corruption within the society. The causes of the country’s economic distress are as follows: â€Å"Among the problems most often cited are Mr. Mugabes land re-distribution policies, endemic corruption, the absence of the rule of law and Zimbabwes involvement in Congos civil war.† (Franceschi, 2005) There has been fuel shortage that influenced the industries adversely. The shortage of fuels has direct impact on the productivity and transport. It also affected the employment sector. The shortage of fuel has an impact on employment sector as well. It resulted in unemployment of many. The expenditure in government activities is suffering with unscrupulous spending and corruption. Government is ignoring the need to control the state expenses. The supply of currency within the economy is high. This is resulting in decrease in the value of currency. One of the important issues resulting in economic crisis is decrease in the level of foreign direct

The second treatise of government Essay Example | Topics and Well Written Essays - 750 words

The second treatise of government - Essay Example According to Machiavelli human nature should not be given full liberty. If this happens there is a creation of an ignorant population that may challenge the reign of the prince. In this case the prince represents the leader. The prince had the authority to use whichever form of leadership as long what is under his command remain controlled. In one of the most controversial inclusion in his book is the justification of use of violence in leadership. He justifies the use of force in controlling and eliminating political opposition and rivalry. The use of force coerces the resistant individuals and control strong men who have the ability of challenging the existing leadership. He also justified the use of violence when it came to introduction of power and implementing new laws and regulations. In his argument people responded more effectively to the use force than any other form of approach (Waldron, 45). It is from his negative political approach many public institutions and bodies cri ticized his pieces of literature. The Machiavellian approaches were termed as enemies of democracy and leadership as they promoted dictatorship and the use of crude ways of leadership. Humanists, activists and religious institutions disregarded the literature used by Machiavelli. Machiavelli’s views on security and corruption are also based on who is at power. The authority should provide people with security. However, the security should be offered when the people are opposing the leadership o f the land. Regardless of the conduct of the leader, the people should be respectful to the leadership of the land. There are numerous instances where Machiavelli disregarded the nature of human rights. The nature of human rights is based on the fact that leadership should be based on the view of the citizens. The general view of a leaders should be created by the nature of is environment. Additionally, the modes used in leadership should not be crude and undemocratic. Machiavelli†™s view is in deep contract with these views. In his view, a leader should not be changed by the nature of his environment but come up with changes that will suit his character (Waldron, 123). Even if the change is negative and unfair to the people, the leader should find other ways of implementing this change. According to Waldron human rights should be the most considered factor when coming up with policies of leadership (34). The author further argues that disregard of the nature of the Human rights what is created is not leadership for the people but leadership dictating the people. Dictatorship n itself is a negative aspect of the society. Leaders using this mode of leadership are enemies of liberty and democracy. The people should have a voice in which they give their responses to the kind of leadership they want. Machiavelli’s proposition of using violence is also a major hindrance to achieving liberal societies. His approaches were viewed as what human activists wer e against. However, looking at the literature by Machiavelli in another perspective brings out another scenario of his arguments. It is an obvious assumption that any leader should be able to control the people under his command. This means that regardless of what he does, the people should not surpass his authority. It is a human to create opposition and resistance. An effective leader should be

How do Australian magazine advertisements portray the feminine ideal Research Paper

How do Australian magazine advertisements portray the feminine ideal for teenagers - Research Paper Example communication and journalism had always been experiencing quite freely to figure out ways and means that can impart the messages effectively through the use and employment of various tools of the trade. In this connection, presentation of feminine characters is an important consideration because of the impact and effect a correct and purposeful use of the gender can generate. However, feminine characters are subjected to stereotypes that are more traditional. Maurie & Sharon have identified the same fact and states, â€Å"Magazine advertisements are also same in theme. Women primarily have decorative or sexy role in magazine ad portrayal.† (2008, p.212) Moreover, age is an important factor as far the acceptability of a trend is concerned. Literature and specially magazines and advertisements for teenagers can play a vital role in developing new trends while safeguarding cultural foundations of a society. This research will focus Australian Magazine advertisements to gauge the impact of feminine characterization on teenagers because these characters occupy the front pages and major advertisements and serve as ideals for many young peoples. The research will examine and investigate how the varied portrayal of models can generate and develop images, symbols and forms and how far these images can arouse the fetish thoughts and desire for teenagers in Australian society. The research will focus the presentation and portrayal of feminine in Australian magazines in general and particularly the Dolly and Girlfriend magazines. These presentations serve  as ideals for Australian girls who want to  establish  their identity through some unique, desirable and enviable attire, style and glamour.   The popularity and fame of these two magazines among teenagers have helped these... The paper tells that experts from the fields of communication and journalism had always been experiencing quite freely to figure out ways and means that can impart the messages effectively through the use and employment of various tools of the trade. In this connection, presentation of feminine characters is an important consideration because of the impact and effect a correct and purposeful use of the gender can generate. However, feminine characters are subjected to stereotypes that are more traditional. Maurie & Sharon have identified the same fact and states, â€Å"Magazine advertisements are also same in theme. Women primarily have decorative or sexy role in magazine ad portrayal.† Moreover, age is an important factor as far the acceptability of a trend is concerned. Literature and specially magazines and advertisements for teenagers can play a vital role in developing new trends while safeguarding cultural foundations of a society. The research will examine and investiga te how the varied portrayal of models can generate and develop images, symbols and forms and how far these images can arouse the fetish thoughts and desire for teenagers in Australian society. The research will focus the presentation and portrayal of feminine in Australian magazines in general and particularly the Dolly and Girlfriend magazines. These presentations serve as ideals for Australian girls who want to establish their identity through some unique, desirable and enviable attire, style and glamour. The popularity and fame of these two magazines among teenagers have helped these magazines to qualify for the research.

Accor The Fast Growing Hotel And Tourism Marketing Essay

Accor The Fast Growing Hotel And Tourism Marketing Essay Currenly Accor has hotel and service related business in nearly 90 countries with 4100 hotels where more than 500000 rooms has been built where customers being offered hotel stays to the specific needs of each business and leisure customer. ACCOR worldwid Hotel activities 4127 hotels and thalaso sites Sofitel-121 hotels Pullman- 46 hotels Novotel-395 hotels Mercue-699 hotels ibis-861 hotels All seasons-75 hotels Etap Hotel- 403 hotels Formula1- 351 hotels Motel6-1001 hotels studio6-59 hotels Hotel without brand-45 hotels Thalasa sea and Spa-16 centre Services for our companies and public institutions As a worlds best service provider ACCOR has been providing several flagship product, Ticket restaurant, Accor service designs, develops and manages services for more than 490000 corporate clients and public institutions. At least 33 million users and 1.2 million affiliated service providers of 40 countries are benifited by the ACCOR. Part-1 of the Assignment Basis of competitive advantages ACCOR has started its business with the opening of the first Novotel in Lille in 1967. Since their opening a pioneering spirit of conquest has driven ACCOR to achieve its goal. It is a great success for the ACCOR that they made this spirit of conquest shaped into groups culture. And this culture shaped by a constant concern for people and commitment to the highest performance standard. For more than 40 years, across all brands and regions, Accors five core values of innovation, a spirit of conquest, performance, trust and respect have been shared and expressed every day by its 150,000 employees. Managers leverage these values to provide support for team members as part of the Groups ongoing transformation and development. Innovation is trademark The spirit of conquest is growth engine Performance is the key to continued success Respect is basis of all relationships Strategic choice of ACCOR ACCOR business strategies are being reviwed and amended constantly according to customer demand and other circumstances such as govt policy, political stability etc. Bowmans Strategy Clock- (Referece analysis- www.scribd.com, title- Bowmans stretagic clock, making sense of eight competitive positions) IN new open markets, customers purchasing thier products from many number of companies, and customers have a tremendous amount of choice. So, its accor duty to find the competitive edge and meet customer needs to get competitive advantage over the rival competetors. ACCOR has made their business stretagy to diferenciate themselve from the others. ACCOR aims to fulfill customers demands according to customers need by perceiving added value. ACCOR value innovation hotel: Reference: www.maaw.info (Title- curve value, management and accounting web) Accors Formule 1 Hotels are based on a new concept where standard hotel features are eliminated (e.g., restaurants, lounges and receptionists except for peak check-in and check-out times). They use automated tellers instead of receptionist for customers to check-in and check-out. Their rooms are small and include a bed and only the bare necessities. The rooms are modular blocks that are economical to build and provide good sound insulation. This new concept cut the average cost of building a room by 50% and staff costs dropped from 25-35% of sales to 20-23%. The company captured a large percentage of the budget hotel business and expanded the market to people that would not otherwise have stayed in a hotel. The most successful companies were those that used value innovation in all the platforms where innovation can take place including product, service and delivery. Compaqs innovations in the computer server industry are used to illustrate the idea. To avoid what Kim and Mauborgne refer to as the trap of competing, Compaq focused on creating customer value, rather than what their competitors were doing. In 2006 ACCOR has launched a complete transformation of its strategic vision, redifing its borders and introducing new business models in both core business- hotels and services. With fewer owned hotels and a broad portfolio of complementary, attractive brands, Accor Hospitality has established itself as a provider of high value-added services and set ambitious development objectives for 2011. Accor Services is stepping up the technological shift that will reassert its global leadership in prepaid services. Despite the sudden, sharp slowdown in the world economy in 2008 and 2009, Accor is leveraging its new strategic vision to drive continued growth, expansion and innovation in both its businesses, backed by the dedication and professionalism of its employees. The six foundations of Accors strategy stepping up the transformation process a growth and innovation dynamic powerful, complementary, recognized brands unique skills to support the brands people, the companys most important asset growth that creates opportunities for everyone Stepping up the transformation process Reference- www.accor.com Intensifying the hotel property strategy In 2006 ACCOR has lauched a real estate strategy based on adepting hotel ownership structure on a case by case basis. Each hotels region, profitibility and market segment are taken into consederation under this strategy. 56% of hotels are now operated under management contracts, franchise agreements or variable-rent leases. Proactive response to structural changes in society- ACCOR hotels and services are able to anticipate and integrate new economic and social developments, creating an increasingly varied portfolio of paperless products and services. ACCOR strategy is to negotiate technological shift proactively delivered delivered via smart cards, the internet or the mobile phones. Powerful, Complementary, Recognized Brands: ACCOR has several types of hotels such as value innovation hotels with some key facilities Formule1 to five star Sofitel. They are being built new brands such as Pullman in the upscale market and all seasons in the non standardised economic segment. the repositioning of Sofitel in the luxury segment,. Unique Skills To Support The Brands: ACCOR strategy has been made on the basis of innovation and performance. Accor has developed experties and skills with professional innovative approach for the last 40 years. ACCOR innovative team is capable to deliver real value-added in hotel development, innovation and design, construction maintainance, management and finance, purchasing, training and Human resources, technological support, marketing and distribution. ACCOR has created a unique system with interconnection among the above mentioned unites. People, the companys most important asset: ACCOR Corporate culture has made a strong bridge among the team members in respect of their difference in their ages, cultural positions within the organization. Accor has always give attention to its employees with the help of hands on management style and a commitment to skills enhencement, training, recognition and job mobility. Growth That Creates Opportunities For Everyone: ACCOR is a fast growing hotel and service based company. Every year thousands of rooms is being made as part of their business expansion. So, hundrades of people are getting chance to work in ACCOR. ACCOR has been working for the local people to develop their skills as part of their social activities. Part-2 of the assignment Management Green Issues: ACCOR hotel group has topped the first Tomorrows Value Rating of Worlds ten largest hotel groups. The value rating assessment has been carried out by Two Tomorrows, the leading sustainability consultancy. According to the research ACCOR has designed a comprehensive approach to managing team who is facing sustainability challenges with highly professional and efficiency. http://www.twotomorrows.com/ Two Tomorrows, the leading sustainability consultant said the new rating targets to increase debate activities on sustainable business, not only that it aims to identify and reward best practices and spur health competition among the largest global important companies. The Tomorrows Value Rating results in the following hotel ranking- Rank1 Company Name 1 Accor Hotel Group 2 Intercontinental Hotels Group 3 Marriot 4 Global Hyatt 5 Choice 6 Carlson 7 Hilton 8 Wyndham 9 Starwood 10 Best Western Thomas Krick, Global Programme Manager of the Tomorrows Value Rating said Accor has explored some commendable solution to sustainability challanges. Their piloting innovative energy saving technologies and building, and working with communities to maximise local procurement, thereby ensuring that local benefits from its present. So, it has already recognised that Accor is getting huge competitive advantages from its environmental friendly activities. Managing green issues- Accor activities Though most of the big hotel groups have noted the environmental issues. But management approaches are very immature. Climate change, employment practices, community welfare, wast and sustainable buildings are the most recognise issues which has been taken into consideration by the Accor hotel groups. Though others hotel groups announced the same measures but the evidence of diligent management of the issues is really scarce. Accor activities to manage green issues has been explained below- Local development (www.accor.com) Accor has been working in different developing countries in order to fight poverty. Nearly 75% people around the world living below the poverty line those are depend on agricultural income. Accor strategy is capitalising on its purchasing volume, Accor supports local agricultural business and fair trade. Accor contributes locally to jobs and training. Achievements Through a partnership with the NGO PlaNet Finance in Morocco, Accor ensures a professional training for 100 disadvantaged youths and supports argan oil cooperatives.   Through a partnership with the NGO Agrisud , the Sofitel Royal Angkor in Cambodia has been buying its food products since 2004 from small local producers, while they receive training to develop their expertise and diversify their crops.   The F1, Etap Hotel, Ibis and Mercure and Sofitel hotels are offering fair trade products to their guests in more than 17 countries   mainly coffee, tea and chocolate. Fight against epidemics (www.accor.com) Accor has set up a project in all of its hotel to increase awarness and prevention effors to limit the spread of AIDS. According to accor.com there are 33 million people living with HIV virus and 90% of them are unaware of that. A number of training and awarness programmes has been conducted by the Accor hotel authority to increase awarness among the both staff and guests about epidemic of AIDS and meleria. Accor is actively trying to increase awarness about the meleria problem in Africa with the holp of their 13500 staffs. Demographic evolution, climate change and travel increase make it easier for new diseases to appear and spread. Thus, the Accor group decided to significantly bolster its involvement in the prevention of all emerging diseases. Food www.accor.com Accor is mobilising its restaurants to promote good habits among the public. Because chronic deseases such as cancer, diabetes, etc are the main resons of death in the world. Accor is working with nutritionist to comply all ballanced diet on their food menue. ECO priorities ECO Action: United Kingdom: The Etap Hotel Birmingham has been recovering rain water since 2006, which saves 780m3 of water every year. (78k) Energy www.accor.com Several measures has been taken by the ACCOR to reduce enery consumptions which put them as a eco friendly hotels group. Their action has given them huge competive advantage on rival hotels groups such as intercontinental Hotel Group. According to ACCOR hotels web site 100% of the ACCOR owned hotel are equiped with energy-efficient lamps before 2009. 80% of the subsidiary hotels are equiped at the same time. Solar panels has been installed over the entire network in 200 ACCOR hotels before 2009. According to hotel environment charter, 19 energy optimizing measures has been recomanded to implement in each hotel facility such as use of energy-efficient refrigeritors, optimized outside lighting, solar panels to heat swiming pools and more. On the other hand rival Intercontinental Hotel Group says their owned/managed hotels set thir aim to reduce energy use by up to 10% in 2009. They said over the next three years (2010-2012) Intercontinental Hotel Group will save energy 6% to 10%. on a per available room night basis. So, ACCOR measures to reduce energy consumptions clearly give them a competitive advantages over the Intercontinental Hotel Group. Water Use: Water consumption per region (m3) 2008 Americas m3 2008 281.6 EMEA m3 2008 59.7 Asia Pacific m3 2008 2.1 (source- www.ichplc.com, Title- Water consumption) ACCOR hotel group works every day with the help of thier extensive hotel network to find sustainable formula to manage their water use. The goal is to use through innovative reutilization technologies. Evry year millions of people fall in sick due to drink untreated water in the developing countries such as Bangladesh, vietnam. ACCOR is working to ensure complience with rigorous sanitary standards in its hotels. ACCOR claimed their owned hotels consume 10% less water per room rentaed than in 2006. 100% of owned hotels and 87% of subsidiary hotels has been equiped according to flow regulators. Waste (Source- accor.com) Accor gives priority to products that use less packaging and are less toxic for the environment at the end of their life cycle. ACCOR has been using different process in its facilities to remove more waste and increase the recycling segments. Only 10% of waste products are recycled in the world. ACCOR has set their target to recycle 70 percent paper, cardboard and glass. 95% of the owned ACCOR hotels aims to recycle their batteries and compact fluorescent ligh bulbs/tubes by 2010.   Our approach to waste management is based on the 3Rs: reduce, re-use and recycle.   Waste reduction has the most economic and environmental benefits (e.g. reduction in Greenhouse Gas emissions) followed by re-use, recycling/composting and energy recovery. Biodiversity 1 out of every 4 mammals, 1 out of every 5 fish, and 1 out of every 8 plants are in danger of extinction The beauty of a natural site typically attracts visitors, to the point that tourist hotels are often located in fragile ecosystems. Accor is therefore committed to the preservation of the natural environment by regularly mobilizing its staff. Groupwide programme This section presents all the areas in which accor is acting to improve its impact on the environment and on society: Construction Construction of buildings are blames for 40% if energy consumption and 40% of the worlds CO2 emissions. Main items are heating, lighting and water. Accor will complete to open its 1800 new hotels under their news ecofriendly construction rules. Ecodesign Packaging item creats hundrads of thousands tones of wast in the world every day. Though there is signicant chance to reduce the volume of waste it is not been taken seriously by the big companies who are responsible for this wast related problem. Accor is in constact contact with their suppliers to rethink products, reduce unnecessary quantities and giving priority to recycle materials. Purchasing Accor purchases approximately 3 billion euros in products each year. Present in 90 countries, Accor has significant leverage for change through its purchasing. The Group thus wishes to verify that its suppliers respect its environmental and social commitment. Accor is supplied by over 2800 suppliers around the world. ACCOR strategies to get into new market has been analysed on address six key issues-choice of products, choice of strategic markets, mode of entry, transplanting the corporate DNA, winning the local battle, and speed of global expansion. These six issues helps ACCOR go about building global presence in a systematic manner. Part-3 of the assignment Direction for growth Part-4 of the assignment Recommendation- Guest involvement in Green concept- It can be a good idea to involve ACCOR guest to their green concept. I believe it will help ACCOR hotels to make them a sustainable hotel group in the world. It is my suggestion to chose all old ages guests to invite them to plant tree on the ACCOR hotel premises with hotel and customer partnership basis. The concept can be like a old age customer will be invited to plant a tree that tree will be looked after by the company. But the customer of his/ her next of keen will get of 10% of its partnership. A picture of their tree plantation will be displayed in museum style room. Every year the guest will keep in touch and the progress of the tree will be informed. Every year their family will be invited to an event based on their forestation partnership project. I believe after 15-20 years this project can bring huge revenue for the company. If the customer die their next of keen will be more emossional. I hope their family members will come very often to see that nature friendly activities. I made this elaborately which is very difficult to explain in few words. Justification of the recommendation: Strategic objectives of the recomandation- Selecting third world countries for mid range hotel- Usually there are two types of hotels are being built in third world countries especially in Bangladesh, Vietnam, Sri Lanka and others developing countries. An example can be cited on Bangladesh to justify my recommendation.