Operational Management Report Essay Example | Topics and Well Written Essays - 2750 words

Operational Management Report - Essay Example In the fashion world customers needs have changed and they are looking to get new styles and fashions in the market at frequent rates. The supply chain management in the fast fashion business deals with the movement of goods from the suppliers where the raw material is originated to the end customer who consumes the particular end product. In this fashion world there is a he competition among the companies for coming up with new styles and also in quick time. Thus agility in the whole operation process is a very important factor which helps the company to respond quickly to the changing demand of the customers. In 1975, Inditex a Spanish group which was been owned by Amancio Ortega established Zara as a fashion label and value chain store. In the last two decades Zara has grown in huge numbers and its profit has gone up by three times and has become the third largest fashion retail store in world. The other brands which Inditex has are Uterque, Oysho, Zara Home, Bershka, Pull and Bear, Zara kinds, Stradivarius and Massimo Dutti. Zara has around 300 designers in its headquarters in Spain where approximately 40,000 designs are made from where only 10,000 designs are selected for production. By Dec 2010, Inditex had approximately 5000 stores worldwide becoming the worldwide leader in fast fashion chain network. Zara has a strategy of maintaining a policy of generating a huge variety of products every year. Zara being n the fashion business and being the worldwide leader in 5this business the overall operations process including the supply chain management, design process, production process and procurement is very efficient and also agile. Each of the process included in the overall operations management process is been discussed below one after the other. Zara has a huge number of faculties and a huge infrastructure. The company reaches to its target market and the customers by