This casestudy is under the course of Market Analysis Case Study

This casestudy is under the course of Market Analysis - Case Study Example smaller brands have fewer customers who purchase less often, low market share, low penetration, and slightly lower loyalty: lower SCR, lower % of solely loyal. According to the table 2.1, it shows the second large of market share category is Little Barrel. High peak need to take over Little barrel. The first question that this analysis would seek to address is whether little Barrel as a brand of High Peak has normal loyalty. Considering that the Little Barrel has a lot of similarities with the products of the same category, it is expected that competition will be high. This notwithstanding, shoppers behavior will demand that they show loyalty to specific brands. (Chee, Ken, and Adam Wong, 24) Such shoppers’ behaviors have been demonstrated through Dirichlet model which indicates that brands that consumers tend to buy are those that they feel loyal to. (Chernev, Alexander, 26) This behavior disregards the fact that some consumers may buy other brands as well, but the rate at which they buy specific brands indicates the loyalty they have to the brand. (Chee, Ken, and Adam Wong, 24) To understand whether the Little Barrel has normal lo yalty brand, it is critical to understand ways upon which loyalty can be measured, this will give clear indications of the competitiveness of the brand in comparison with other brands in the category. The key way in which loyalty is measured is through the product penetration particularly on the basis of the sale volume and the market share. (Dalgic, Tevfik, 15) Based on all factors that point to that direction, it is clear that Little Barrel has a normal loyalty. Comparing the penetration level the brand has. The next consideration that needs to be examined is whether there are niche brands in the market. Niche branding may also be referred to as the narrow branding. (Dalgic, Tevfik, 16) This is the strategy through which a brand connects with individual customers which it targets. The strategy is in most cases seen to be